In Lebanon’s fast-paced business world, first impressions and lasting relationships matter—and nothing makes a stronger statement at a corporate event than exceptional food. Whether you’re hosting a product launch, a team-building lunch, or an executive dinner, catering plays a key role in setting the tone.

Corporate events may be professional, but that doesn’t mean they have to feel stiff or boring. With the right catering partner, your brand can leave a lasting impression—one that’s flavorful, polished, and memorable.

1. Align Catering with Your Brand Identity

The style of your catering should reflect your company’s image. Are you a forward-thinking startup? Consider creative, modern dishes and an open layout. Hosting government officials or long-term partners? Go for refined, traditional cuisine and formal service.

Examples:

• Casual: Mezze platters, mini wraps, and live saj stations

• Sophisticated: Elegant canapés, premium buffets, or plated international dishes

• Cultural: A curated Lebanese menu showcasing heritage and hospitality

2. Time It Right: Breakfast, Lunch, or Evening Reception?

Choosing the right time of day will help guide your catering decisions. A morning seminar might call for fresh juices, manakish, and fruit bowls. A lunch event could feature a more structured menu, while an evening reception may suit finger foods, wine, and desserts.

Corporate Catering Timing Guide:

• Breakfast: Coffee, croissants, mini manakish, fruits

• Lunch: Buffet or set menu with Lebanese/international mix

• Evening: Canapés, cocktail stations, dessert bars

💡 Always confirm the event duration, guest movement, and seating format before finalizing the menu.

3. Prioritize Efficiency Without Sacrificing Style

Corporate guests often expect things to run smoothly and on time. Your caterer should be able to serve quickly, keep lines short, and maintain a clean, polished presentation throughout the event.

Ask your caterer about:

• Staff-to-guest ratio

• Setup and cleanup windows

• Buffet flow or tray-passing methods

• Food allergies or dietary options (especially important in large teams)

4. Incorporate Branding Elements

Subtle branding through catering adds a thoughtful touch. This could be as simple as napkins with your logo, branded dessert toppers, or a signature company-themed drink. It adds visual interest and reinforces your identity.

Ideas:

• Company logo cookies or cake

• Customized menu signage

• Signature drink with your brand colors

• Personalized water bottles or takeaway treats

5. Select the Right Venue and Setup

While some corporate events take place in offices or conference rooms, many are held in outdoor terraces, co-working spaces, or hotel ballrooms. Make sure your caterer is flexible and able to adapt to different layouts and service requirements.

💡 Don’t forget audio-visual needs—especially for speeches, presentations, or remote participants.

“The details are not the details. They make the design. Every element—no matter how small—contributes to the whole experience, and in business, those experiences are what people remember.”

Charles Eames